About us
77 Communications
Public Relations Agency
We’re a boutique agency with the right connections for getting your story out there. Our secret weapon? An expertise in combining strategic and unique angles that demonstrate your mission.
Everybody – from our clients to yours – crave connection, purpose, and meaning. We take your offering and create memorable experiences and messaging that build awareness.
What we do
Public Relations services
Strategic Planning
- Discovery
- Day Client call for background information needed to pitch the media.
- Research
- Request assets (testimonials, biographies, etc.)
Media Relations
- Develop pitches to conduct media outreach for press opportunities including podcasts, industry publications, local and national media outlets, etc.
Structure and Press Release
- Map out a plan of action
- Develop a target media list
- Write press release
Client Media Coaching
- Prepare key messages, and briefing sheets, and match the appropriate spokesperson.
Meet
The team
Petrona Joseph
Founder and Account Director
Petrona Joseph, previously featured on Breakfast Television, is a Communications Strategist who consults on internal, and external communications, media relations, and strategic product placement garnering brand visibility.
With a fulfilling and barrier-breaking path within the luxury automobile industry, and has worked with brands such as BMW, Aston Martin, Jaguar, and Range Rover, she was the first black woman to represent the prestigious Bentley Motors brand in Montreal, an experience that has opened the doors for her in Business Development and Public Relations.
Her experience includes collaborations with numerous well-established brands such as Rudsak, Rolex, and Harry Rosen. She is also one of the few black women to work alongside the mega shopping destination Premium Outlets Montréal, where her creation of countless successful marketing campaigns, gained her full recognition and admirable respect within the Influence Marketing industry. In 2016, Petrona was approached by Breakfast Television and took the risk to purchase air-time from the powerhouse Rogers Communications, an experience that gave her a passion for Communications.
Kalika Hastings
Senior Account Manager/ Media Relations
An enthusiastic public relations professional with sound experience creating and executing strategic communications and PR campaigns to get clients the visibility and recognition they deserve. From notable influencers, artists and athletes to senior tech executives and CEOs, Kalika approaches each assignment with creativity and determination. Her ability to develop distinguished thought leadership and unique angles is what sets her apart.
All while building key media relationships with journalists and editors across various industryspecific publications and notable national and international media outlets. Kalika has a strong client management background and thorough experience managing relationships and accounts in the following sectors: Entertainment, Sports, Music, Tech and eCommerce/Retail. Kalika holds a Bachelor’s degree in Communications Studies from Concordia University and a Graduate Diploma in Public Relations and Communications Management from McGill University.
Gaelle Champagne
Copywriter/ Media Relations
Lynn Tran
Creative Art Director
Megaan Kernisant
Account Manager
Mona Andrei
Copywriter/Writer
Kalika Hastings
Senior Account Manager/ Media Relations
Petrona Joseph
Founder and Account Director
